Requested by Marks & Spencer, a poster series was designed to enthuse, educate and engage hospitality employees.
The project featured an ever-expanding cast of coffee bean characters and has gone down as one of the most successful creative initiatives for the Chelmsford cafe.
Collaborators
Marks & Spencer, Chelmsford
Duration
Jul 2024 - Aug 2025
Area
Posters
New starters excelled and experienced colleagues refreshed their knowledge, resulting in a first time pass with Trading Standards in 2025.
Food safety posters
Every bean needed to be a visual cue- a memorable, humorous or helpful character.
Meet the Beans . . .
Crafting coffee textures with line details created understated and charming posters for baristas to visually learn from. Following up with a series of checklists that developed the aesthetic in a set of new characters that infuse the simple visual cues with some sweet & subtle humour that helps pull this into a charming project.
These cheat sheets became a benchmark for inspiration across East Anglian M&S stores with managers highly commending the projects work in supporting the team efficiently.
Barista cheat sheets
Checklists were interacted with on a daily basis and reviewed by managers to assess workflow. Productivity was notably increased by the team- relying on a exciting wall of character and personality.
Opening checklist
Closing checklist
Weekly cleaning checklist
