The Broads Authority aims to guide and inform walkers with health & safety tips and context for the landscape on a 7.5 mile trail with this new monochrome digital signage.
In this beautifully simple project, subtle storytelling and world-building brings characters to life that exemplify the information offered by the Broads Authority.
Collaborator
Broads Authority, Norwich
Duration
Mar - May 2024
Area
Digital posters & signage
Designing an array of line-drawn characters paired with textured trees combined the digital simplicity of the screens with the rugged, natural landscape. Reimagining the Countryside Code in such a way celebrates the combination of traditional ideas with a contemporary application.
The countryside code
Guiding pedestrians on the Halvergate start point for a 7.5 mile trail through the Broads- a different angle to that of a typical OS map. Along the trail, walkers can appreciate 6 historical mills. Providing brief visual context and information was imperative for pedestrians to understand their landscape before enjoying a day in the fresh air.
Posters— Maps & Mills
Early designwork
